To too many people marketing equates to one of 2 things:
-- Offering: with all that entails such as the dreaded double-glazing or monetary salesman.
-- Marketing: with all that entails such as the slick young imaginative and smarmy account person.
Obviously marketing likewise includes these functions though, ideally not as in the stereotypes that are in a lot of minds however marketing is about a good deal more than simply offering or advertising.
Marketing is the large range of activities associated with making certain that you're continuing to meet the needs of your consumers and are getting value in return.
It consists of:
-- Finding out what groups of possible customers or markets exist
-- What groups of customers you choose to serve your target audience
-- What their needs are, what products or services you may establish to fulfill their requirements
-- How consumers may choose to use the services and products
-- Who competitors are and what they are doing
-- What prices system and technique you should utilize
-- How each of target markets might pick to access the product, etc.
-- How much customers/ customers might be ready pay and how.
-- How to create and describe the item such that customers/clients will purchase from the company, rather than from its competitors the unique worth proposal
-- How the business or products must be identified character -to be most identifiable i.e. calling and branding
-- Continuous campaigns, which can include marketing, public relations, sales and client service
All of this was characterised several years ago by Dr. Philip Find out more Kotler as the 4Ps:
-- Item making what consumers desire
-- Location providing it by means of the channels they wish to use
-- Promo making them aware of its presence
-- Cost making it readily available at a cost they will pay
At the end of the day marketing is really about not forgeting the basics. You need to be focused on what clients require as the outcome and after that discover how to get there by
meeting consumers requires over an amount of time, in a socially accountable way, whilst making a reasonable revenue.
Marketing is truly an approach and mindset about client focus that needs to run through the entire organisation. If you get that you get marketing.
Easy, of course to state.
Often not so simple to achieve!